Gift of the Gab: How to Speak Better and Present Your Business
Imagine yourself on an episode of Shark Tank, facing five billionaire investors ready to invest millions in your business — if you can convince them. Many great entrepreneurs have faltered, not because their business ideas were flawed, but because they failed to communicate effectively.
From industry giants like Steve Jobs and Jack Ma to football coaches like Jurgen Klopp, those with the ability to speak well often find themselves in positions of power. They inspire teams, attract investors, and sometimes even turn situations around when things go south. While not everyone is naturally gifted with the art of persuasion, here are some strategies we at PEGH believe entrepreneurs should adopt to improve their business presentations.
Elevate your business presentations with effective communication.
- Understand Your Audience
Before crafting your pitch, consider who you’re speaking to. What is their background? What are their pain points? Tailor your message to resonate with them. For example, when presenting to a Japanese conglomerate, learning a few Japanese phrases shows respect for their culture. If you’re speaking to a Chinese company looking to enter the local market, demonstrate your expertise in that market and how you can be their strategic partner.
- Tell a Story
Start with a scenario that illustrates a problem your audience faces and how your product or service can solve it. For example, referencing the Shark Tank scenario helps set the stage for your pitch by putting your audience in the shoes of someone evaluating a business under pressure. This approach makes your presentation relatable and engaging.
- Cover Your Details
While storytelling sets the stage, investors will want specifics. Your pitch should cover key details: the problem, your solution, market opportunity, competitor analysis, marketing plan, business model, financials, and your “ask” — what you want from the audience. Also, present a clear roadmap for your business, whether it involves acquisitions, mergers, or an IPO. Investors need to understand how they will get a return on their investment.
- Stay Informed
Staying informed about the latest developments in technology, markets, and regulations is essential for any business presenter. Topics like AI advancements, big data, cybersecurity, ESG (Environmental, Social, Governance), and compliance are hot-button issues that investors care about. At PEGH, we discuss these issues to help you stay ahead and make informed decisions.
By mastering these principles, you can improve your ability to communicate your business ideas effectively and increase your chances of success in any presentation.
Stay tuned with PEGH for more tips and insights to enhance your business acumen and presentation skills.
